Burco Coast

Ostend, queen 
of salesrooms

Around 600 new apartments will rise on Oosteroever in Ostend over the next decade. Not a single project, but an entire district taking shape step by step.

A story like that is hard to tell with floor plans, renders and a brochure. Burco Coast needed an environment that would help its real estate advisors present every project clearly, visually and persuasively, today and for years to come.

Nanopixel designed and built a complete immersive sales room, structured around three zones. Each one plays its own role in the sales conversation.

01 EXPLORE

A physical scale model of Oosteroever, linked to an iPad and a vertical display.

02 EXPERIENCE

A curved LED wall, 7 metres wide and 2.5 metres high.

03 CONNECT

Our interactive configurator, used to build and visualise an apartment live. Proprietary software that lets the advisor run the entire experience from a single iPad.

Interactive scale model

The conversation starts at the scale model. The advisor taps a building on the iPad and the matching volume lights up. The vertical display beside it shows the content that goes with it. Physical and digital move together in one motion..

Curved LED-wall

Then the conversation steps into the LED wall. The curve fills the field of view. Architecture, surroundings and atmosphere appear at full scale. Not a render on a screen, but a place you walk into.

Interactive configurator

In the third zone, it gets personal. Advisor and buyer configure an apartment together. A different floor? Visible instantly. Choices stop being line items and become images you can react to.

What the room delivers

Burco Coast now has a sales environment that grows with the project. New buildings, new apartments and new content all fit into the same room, run through the same interface.

Buyers get a much stronger sense of the place, the architecture and the future they'd be living in. They don't just see what's coming, they experience it. The advisor, meanwhile, keeps full control of the conversation, from selecting a building to guiding the configuration.

One place to sell today what Oosteroever will become tomorrow.