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Friendship Residence

  • Client CORES Development
  • Location Antwerp (Het Eilandje)
  • Release 2025
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An icon gets a new life

The legendary Chiquita building at Het Eilandje is making way for Friendship Residence: 211 apartments spread across six buildings, each named after a banana variety as a tribute to the site's trading history. With architects HUB, DRDH Architects and Erik Dhont Landscape Architects leading the project, and prices reaching over €1.6 million, CORES Development aims to create the benchmark for luxury living in Antwerp.

For a project of this calibre, a standard sales office simply isn't enough. The experience needs to be as exceptional as the project itself.

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Friendship immersive sales room

At the CORES Development headquarters, a dedicated space was created where the first sales phase officially started long before the first stone was laid.

  • 7 by 2 metre LED wall, bringing life-sized visuals into the space
  • Interactive 360° scale model, fully controlled via iPad
  • Dynamic lighting, highlighting the selected apartment within the model
  • Complete experience room, integrated as a key part of the sales process
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Engage the senses

A visitor selects their preferred apartment on the model. The unit lights up. Instantly, the LED wall reveals the view from that exact terrace: the Scheldt, the Bonaparte Dock, the Antwerp skyline. No floor plans. No brochures. Instead, a window into a lifestyle that has yet to be built. The model responds, the wall comes alive, and what remains is not information but emotion.

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The impact of the space

Following the soft launch in November 2025, the response was unmistakable. No slides or sales pitches were needed to convince visitors—the experience spoke for itself. With the opening of the immersive sales room, the first sales phase of Friendship Residence officially began. Proof that an experience at this level does more than showcase a project: it actively helps sell it.

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What this says about what we do

In a market where every developer claims to invest in “innovation” and “customer focus”, a claim is only as strong as the proof behind it. Friendship Residence demonstrates that real estate experiences go far beyond brochures and sales presentations. The LED wall, the interactive model and the dynamic lighting all serve one purpose: allowing buyers to feel an apartment before it exists.

For CORES Development, this was not just about technology. It was about creating an experience that honours the history of the site while matching the ambition of the project. An icon making way for a new icon deserves nothing less.

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