Shop in shop

A brand within a brand

A shop-in-shop is a statement at smaller scale. We design concepts that let your brand breathe alongside others, without shouting or disappearing.

MTP8350 HDR

Poubel x Must Have

MTP8357 HDR 1

The work starts with strategy: what should the visitor feel, in which order, and how do you steer them subtly toward purchase? Only then comes the design — fixtures, materials, screens, lighting and interactive elements that tell one coherent story. Modular when it has to be.

The result: a shop-in-shop that fits any retail context, yet remains unmistakably yours.

Poubel must have sketch by Nanopixel preview

AESOP for Must Have

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From concept

Scherm afbeelding 2026 07 30 om 13 53 14

to reality

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Ready to explore
what's impossible?

We start every project with a no-commitment discovery session. Bring your challenge. We'll bring ideas, feasibility insights, and honest advice on whether immersive spaces are the right move for you.

Contact us